When you light your soy candle for the very first time, it is important to remember that it has a memory.
You should burn your soy candle for 1 hour for each inch of its diameter; until you receive a full melt pool (soy wax is melted across the entire top of soy candle). For example: a soy candle 3 inches in diameter should be burned for three hours to establish its memory. This allows your soy candle to get its full melt pool which will increase the scent throw of the soy candle. If a soy candle isn't given a proper memory burn it will cause your soy candle to burn in a tunnel down the center causing poor scent throw and wasted product.